But we wanted to take fan engagement to a whole new level.
We created a first-of-its-kind three-dimensional digital puzzle experience that allows fans to unlock the Arcane champions within themselves, depending on how they solved the puzzle.
No apps, no downloads. Our puzzle was designed for mobile browsers using the most advanced WebGL authoring environment available.
Fans loved the immersive experience, sharing their own solutions on social, trying to figure out which steps they were missing. Users posted walkthroughs, tips and tricks and even unpacked the lore of the box.