Southeast Asian gamers have never been at the forefront of any gaming event, and often feel second class in the global gaming community.
We saw an opportunity to change this with the launch of League of Legends’ biggest in-game event ever, the Sentinels of Light. So we recreated the global Sentinels of Light theme song, with South East Asian instruments as a tribute to the region.
By creating an exclusive anthem for the region, we put Southeast Asia in the spotlight of all League of Legends players, making it the first time the region’s culture has been immortalised in gaming history.
We curated a diverse range of instruments and outfits to represent South East Asian culture.
Across Youtube and Facebook, the video reach 700,000+ views but what’s more special was our fans love the campaign and share some amazing comments.